See that? "Best when chilled (as indeed we all are)"
I loved it- and laughed out loud and made a miniature scene as I sat and ate by myself staring out into 17th street across from Union Square.
This is what they have to say about themselves on their website: (notice the charming way they speak... or write, rather)
Pret opened in London in 1986. College friends, Sinclair and Julian, made proper sandwiches using natural, preservative-free ingredients. The two of them had woefully little experience in the world of business. They created the sort of food they craved but couldn’t find anywhere else. Pret grew and grew. And grew.